• Producent: John Wiley & Sons
  • Kategoria: Biznes, ekonomia
  • ISBN: 9780470598825
  • Oprawa: twarda
  • Autor: P. Kotler
  • Wydawnictwo: John Wiley & Sons
  • Ilość stron: 208
  • Rok wydania: 2010

Understand The Next Level Of Marketing The New Model For Marketing- Marketing 3. 0 -treats Customers Not As Mere Consumers But As The Complex, Multi-dimensional Human Beings That They Are. Customers, In Turn, Are Choosing Companies And Products That Sati

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