- Producent: McGraw-Hill Education - Europe
- Kategoria: Literatura obcojęzyczna
- ISBN: 9780071364157
- Oprawa: twarda
- Ilość stron: 400
- Rok wydania: 2001
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
