- Producent: John Wiley and Sons Ltd
- Kategoria: Literatura obcojęzyczna
- ISBN: 9781841120638
- Oprawa: miękka
- Ilość stron: 238
- Rok wydania: 1998
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.
